Developing an Effective Road Map for
Master Data Management
John Ladley

Recorded on January 29, 2008

While Master Data Management certainly has a compelling value proposition, and is relatively well understood in concept and application, many organizations have trouble specifying and sustaining a continuous high value rollout strategy. The most asked-for deliverable (in this speaker’s experience) is a pragmatic, useful road map that specifies how the MDM efforts are to unfold. This session will cover the critical components for developing a road map and present samples of successful MDM project deliverables. Topics covered will be:

•  Components of the MDM road map
•  Techniques for prioritizing and segmenting the work
•  Sustaining elements required for any road map to MDM